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+1 (469) 853-2380

Be Stylish. Be Confident. Be You!

Privacy & Cookie Policy

Bold Light Enterprises, LLC d/b/a Sir John's Fashions is a company incorporated in Texas, USA (referred to in this Policy as “SJF” "we, "us" and "our").

SJF is committed to respecting your privacy when you submit Personal Data to us on our website or when you share information with us in our stores. This Privacy Policy describes how SFJ will use the Personal Data collected through the use of the SJF’s website.

This Privacy Policy explains what personal information we collect, how and when it is collected, what we use it for now and how we will use it in the future. It also gives details of any third parties to whom we may disclose your personal information.

It also covers all personal information that we collect and process on the basis that you are a customer, a past customer or a future customer.

This policy also explains which cookie we use and why and how we use them. If you have any questions about the way in which your information is being collected, used or processed which are not answered by this Privacy Policy please contact us at

Why do we collect and process your Personal Data?

We collect and process Personal Data when you are shopping with us online. In some cases, we simply may not be able to provide the service requested by you if we do not collect and process your personal information.

We collect and process Personal Data you submit when you voluntarily create an account on our website for the purpose of shopping with us and/or receive the latest news about our products.

We collect and process Personal Data when you when you make a purchase in store. You may be asked to choose which information you want to receive from us.

We will also collect and process your personal information because you have authorized us to do so for an agreed purpose or/and when you have agreed to the use of cookies by us when you browse our website. This may cover situations where you are not yet a customer but you have visited our website and have consented to our privacy and cookie policy in order to gather or receive information about our products.


When visiting our website, registering an account with us or subscribing to our newsletter, you will be asked to allow us to process the information collected according to the practices described in this Privacy & Cookie Policy.

We shall not be held responsible for any unauthorized use of Personal Data except to the extent that we are required to accept such responsibility under the applicable law.

In any case, we will only collect and process your Personal Data on the basis that you have authorized us to do so and that you are a customer, a past customer or a prospective customer of SJF.

Personal Data provided by you or collected via our website, in store or otherwise will be used for the following purposes and legitimate interests pursued by SJF:

  • To register your account and maintain it
  • To administer our website
  • To keep you informed about our products and SJF
  • To process orders, purchases, refunds, payments and other transactions
  • To contact you regarding your order
  • To respond to your customer service inquiries
  • To provide you with information about our products and/or events (if you asked us to do so)
  • To notify you of any changes to the site or our goods or services
  • To analyze and monitor our customers pattern so that we can improve our products
  • To help us tailor our offerings to your shopping preferences to enable an enhanced customer experience
  • To allow the proper functioning of our website and improve our site and products
  • To maintain the accuracy of our records

What information do we collect and how will we use it?

In most cases, you may choose to give us and we will collect personal details such as your name, email address, billing address and telephone number.

You may choose to share more information with us (ie birthday, gender, preferences…) when you register an account on line. The type and level of information requested/shared will depend on the services you use (for example, whether you are simply browsing the website, making a purchase online or making a purchase in store).

In addition, once you have created an account online, we will collect and process the following information:

  • Cumulative amount spent and purchase history
  • Credit card/payment information
  • Emails Received
  • Email Response Rates e.g. Opens, Clicks
  • Average purchase order with quantity and value
  • Last order
  • Device used e.g. Phone, Tablet, Desktop
  • Last category browsed
  • Last session date online
  • Amount of time spent online during last session
  • Products browsed in last session
  • Last Abandon Cart date and price
  • Last Abandoned Categories
  • Last Purchase Date
  • Last Purchase category
  • Last Purchase total price
  • Last Return

We will, at all times, comply with the requirements of Data Protection Act 1998 and any subsequent legislation to ensure that the personal information you give us is kept up to date is appropriately secure and processed fairly and lawfully.

When permitted by applicable laws or with your consent, we may use your information to personalize our communication with you and make your shopping experience with us more relevant to you.

Your device and location

We collect information about the device you are using to connect to our website, this includes the type of device you use and information about the internet browser you use and if this is allowed by your device your location.

How do I access/amend/erase information held by SJF about me?

If you have created an online account with us, we encourage you to access, rectify and amend your Personal Data as you may wish from time to time.

If you have given your details on our website, you have the right to know what Personal Data we hold about you, to amend/update the Personal Data we hold about you or to erase the Personal Data we hold about you in all circumstances permitted by applicable laws.

How can I erase/amend my account?

If you would like to amend/erase the information we have in your customer account please let us know by contacting  SJF Customer Care at

By law, we may have to keep some of the information stored. We will inform you accordingly.

SJF takes your privacy very seriously and has also the duty to keep your Personal Data updated and secure. If you ask us to provide the information we hold about you, the law requires us to check your identity by all reasonable means. Depending on the level of details you would like to obtain, we will ask you a copy of your passport and /or driving licence and/or utility bills to check your identity.

We will not take the risk to pass on details about you to someone else other than you.

You can make a request by emailing SJF Customer Care at

How do I unsubscribe from the SJF newsletter?

If you have registered to receive email updates from us, and you no longer wish to receive these, you can remove your email address from our list at any time. All email newsletters sent to you will contain an easy automated unsubscribe link at the bottom and you can opt-out by simply following the instructions.

If you have any problems opting-out from the SJF newsletter, please contact SJF Customer Care at

Other people who might use your information

In certain circumstances we may share your information with companies within the SJF Group.

In the event of a sale, transfer, reorganization or other disposal of Bold Light Enterprises, LLC, in whole or in part, your details may form part of the transferred business assets and as such may be shared with our advisors and any prospective purchasers and their advisors.

We might also share your information with external service providers who perform functions on our behalf such as payment processing, carriage of goods, credit checks, debt collection, data management, fidelity program or carrying out promotional services. We will only provide these companies with the information which they need to carry out their services on our behalf and they will not be permitted to use the information for other purposes.

They will only be allowed to use your information in the way in which we instruct them and as permitted by the Data Protection Act 1998 or any subsequent legislation. You also acknowledge and agree that in certain circumstances we may be obliged to disclose personal information relating to you to third parties, for example, in order to conform to any requirements of law.

EU residents

International Transfers of EU Customers’ Personal Information. The Personal Information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA") in reliance on a variety of compliance mechanisms. including data processing agreements based on the EU Standard Contractual Clauses. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the provision of support services. By submitting your Personal Information, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. If you are from the EEA or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal information to the U.S. which does not have the same data protection laws as the EEA and may provide more limited recourse mechanisms, including dissimilar or, at times, weaker data protection rights. With knowledge of these risks, by providing your personal information you consent to: (i) the use of your personal information for the uses identified above in accordance with this Privacy Policy; and (ii) the transfer of your personal information to the U.S. as indicated above.

Third Party Links

This website may from time to time contain links to other websites not controlled by us. We are not responsible for the privacy practices, data collected or the content of such other websites. The operators of these linked websites are not under a duty to abide by this Privacy Policy. If there are terms and conditions, other Privacy Policy or policies appearing on those websites, you should also review them carefully as your use of those sites may be subject to them.

Blogs and Public Features of the Sites. Some of our Sites offer publicly accessible blogs, community forums, or public comments sections. You should be aware that any Personal Information you submit there can be read and collected by other users of these forums and could be used to send you unsolicited messages and for other purposes. Our blog and comments section of our site is managed by a third party application that may require you to register to post a comment. We do not have access or control of the information posted to the blog. NONE OF THE INFORMATION THAT YOU PROVIDE USING THESE FEATURES IS PROTECTED BY THIS PRIVACY POLICY. WE ARE NOT RESPONSIBLE FOR THE PERSONAL INFORMATION YOU CHOOSE TO SUBMIT IN THESE FORUMS OR THE USE OF THAT INFORMATION BY ANY THIRD PARTY. You will need to contact or log into the third party application if you want the Personal Information that was posted to the comments section removed. To learn how the third party application uses your information, please review their privacy policy.

Social Media Widgets

Our Sites may include social media features, such as the Facebook Like button and widgets such as the share this button or interactive mini-programs that run on our Sites. These features may collect your IP address, which pages you are visiting on our Sites, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Sites. Your interactions with these features are governed by the privacy policy of the company providing them.

Security and Retention

We take commercially reasonable steps to help protect Personal Information from loss, misuse, unauthorized access, disclosure, alteration and destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from a Site may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail. Please keep this in mind when disclosing any Personal Information to us or to any other party via the Internet. The security of your Personal Information is important to us. When you enter sensitive information (such as a credit card number) on our order forms or login credentials (such as username and password) on our platform login, we encrypt the transmission of that information. Your Personal Information will be stored in the United States and will be subject to laws applicable in that country. If you have any questions about security on our Sites, you can contact us at We may retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes and enforce our agreements. If we learn of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Sites or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of the Sites. We may post a notice on the Sites if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

Children’s Privacy

Visitors under 13 years of age are not permitted to use and/or submit their Personal Information at any Site. We do not knowingly solicit or collect information from visitors under 13 years of age. If you are under 13 years of age, please do not submit any information to us. In the event that we learn that a person under the age of 13 has provided us with personal information, we will delete such personal information. We encourage parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children.

Disputes, Agreement to Arbitrate, and Choice of Law

By using the Sites, you and SJF agree that, if there is any controversy, claim, action, or dispute arising out of or related to your use of the Sites, or the breach, enforcement, interpretation, or validity of this Privacy Policy or any part of it ("Dispute"), both parties shall first try in good faith to settle such Dispute by providing written notice to the other party describing the facts and circumstances of the Dispute and allowing the receiving party 30 days in which to respond to or settle the Dispute.

Notice shall be sent:

to SJF at:

Bold Light Enterprises, LLC d/b/a Sir John's Fashions
Attn: Privacy
120 E FM 544, Ste 72-141
Murphy, TX 75094

to you at:

your last-used billing address or the billing and/or shipping address in your online profile

Both you and SJF agree that this dispute resolution procedure is a condition precedent that must be satisfied before initiating any litigation or filing any claim against the other party. IF ANY DISPUTE CANNOT BE RESOLVED BY THE ABOVE DISPUTE RESOLUTION PROCEDURE, YOU AGREE THAT THE SOLE AND EXCLUSIVE JURISDICTION FOR SUCH DISPUTE WILL BE DECIDED BY BINDING ARBITRATION ON AN INDIVIDUAL BASIS. ARBITRATION ON AN INDIVIDUAL BASIS MEANS THAT YOU WILL NOT HAVE, AND YOU WAIVE, THE RIGHT FOR A JUDGE OR JURY TO DECIDE YOUR CLAIMS, AND THAT YOU MAY NOT PROCEED IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE CAPACITY. Other rights that you and we would have in court will not be available or will be more limited in arbitration, including discovery and appeal rights. All such Disputes shall be exclusively submitted to JAMS ( for binding arbitration under its rules then in effect before one arbitrator to be mutually agreed upon by both parties.

The arbitrator, and not any federal, state, or local court or agency, shall have exclusive authority to resolve any dispute arising under or relating to the interpretation, applicability, enforceability, or formation of this Privacy Policy, including any claim that all or any part of this Privacy Policy is void or voidable.

This Privacy Policy has been made in, and shall be construed in accordance with, the laws of the State of Texas, without giving effect to any conflict of law principles. The parties acknowledge that this Privacy Policy evidences a transaction involving interstate commerce. Notwithstanding the provision in the preceding paragraph with respect to applicable substantive law, any arbitration conducted pursuant to the terms of this Privacy Policy shall be governed by the Federal Arbitration Act (9 U.S.C. §§ 1-16).

Cookies and use of SJF website

A cookie is a small amount of data sent from our server and stored on your computer's hard drive. We use our own and third party cookies to improve our services and show you advertising relating to your preferences. For this we analyze your browsing habits. By browsing our website and voluntarily consenting to this privacy and cookie policy you are agreeing to the use of cookies as described below.

If you do not want to accept cookies, this policy will also explain to you how you can change your settings to avoid them. However we can’t guarantee that all part of our website will function properly if certain cookies are not accepted.

Cookies that are strictly necessary for the operation of the website

Some of the cookies we use are essential for parts of the Website to operate and are already set. These are strictly necessary for the sale of products requested by you and without them SJF’s website cannot operate as intended.

Other uses of cookies (where you have consented to such use)

Analytical/performance cookies
These cookies allow the tracking and analysis of users’ website performance. They allow website operators to count the number of visitors and to see how visitors navigate inside the website. This helps to improve the way a website works, for example, by ensuring that users find what they are looking for easily.

We use cookies and other such devices to allow us to understand how many users have seen which pages and advertisements on the website, to determine how frequently a particular page is visited, to determine the most popular areas of the website and generally to monitor usage of the website.

These cookies help us to compile anonymous, aggregated statistics that allow us to understand how users use our Website and to help us improve the structure of our Website (we cannot identify you personally in this way).

Functionality cookies
These are used to recognize website users when they return to a website. This enables website operators to personalize content for users and remember their preferences. These cookies help us recognize you as a unique visitor when you return to our Website and to allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same advertisements repeatedly; speed up searches; and/or within research surveys, to ensure you are not invited to complete a questionnaire too often or after you have already done so.

Targeting cookies
These cookies record visits to websites, the pages users visit and the links they follow. This information is used to make websites and the advertising displayed on them more relevant to users’ interests. Information gathered by these cookies may be shared with third parties for the same purposes.

For your full information here is the list of cookies we use with detailed explanation on the purpose of each cookie:

Third Party Used for Type of Cookie More information and how to opt out
MailChimp Email/ Newsletter platform This cookie provides anonymized data to allow us to understand visitor behaviour, customer profiling and newsletter performance. We use this technology to remind you later that you have items in your shopping basket, to track the effectiveness of our email campaigns and how recipients interact with the content in those campaigns and provide recommendations for products you may be interested in based on items you have browsed.
Facebook & Instagram Social advertising This cookie allows us to target the advertising we do on Facebook and Instagram more effectively by utilizing user data held by Facebook.
Pinterest Social advertising This cookie allows us to target the advertising we do on Facebook and Instagram more effectively by utilizing user data held by Pinterest.
Google Analytics Website behavior & acquisition detail This cookie provides anonymized data to allow us to understand our website's visitor behavior and the performance of the marketing acquisition channels used to attract users to our website.
AdWords Paid Search advertising This cookie facilitates post-visit messaging to drive return visits.
HotJar Website behavior This cookie provides anonymized data to allow us to understand our website's user behavior and our channel acquisition marketing performance.
Swell Rewards & referral program Swell allows us to administer rewards and track orders which come to us from our affiliate marketing partners.
Gobot We use third-party analytics services to help understand your usage of our services. In particular, we provide a limited amount of your information (such as your email address and sign-up date) to Gobot LLC (“Gobot”) and utilize Gobot as a medium for communications, either through email, or through messages within our product(s).  We may also use Gobot to collect data for analytics purposes when you visit our website or use our product. Gobot analyzes your use of our website and/or product and tracks our relationship so that we can improve our service to you. As part of our service agreements, Gobot collects publicly available contact and social information related to you, such as your email address, gender, company, job title, photos, website URLs, social network handles and physical addresses, to enhance your user experience.  For more information on the privacy practices of Gobot, please visit Gobot’s services are governed by Gobot’s terms and conditions of use which can be found at If you would like to opt out of having this information collected by or submitted to Gobot, please contact us.


Browser settings

Most internet browsers are automatically set up to accept cookies, but you can set your browser to refuse a cookie or ask your browser to show you where a cookie has been set up. Certain services are only activated by the presence of a cookie and, if you choose to refuse cookies, particular features of this website may not be available to you. Find out how to disable/enable cookies by clicking on the 'Manage Cookies' section of the Interactive Advertising Bureau UK website on the following link

We may use Adobe Flash Player to display video or image content. It may not possible to block or restrict flash cookies using your browser settings. However information on how to control flash player privacy and security settings is available from the Adobe website at:

Changes to this Privacy Policy

We may revise the Privacy Policy from time to time. We will post the changes on our website so you are aware of what information we collect, how we use it, and under what circumstance we disclose it.


Updated: These terms are effective as of 9/6/2018.