Bold Light Enterprises, LLC d/b/a Sir John's Fashions is a company incorporated in Texas, USA (referred to in this Policy as “SJF” "we, "us" and "our").
It also covers all personal information that we collect and process on the basis that you are a customer, a past customer or a future customer.
Why do we collect and process your Personal Data?
We collect and process Personal Data when you are shopping with us online. In some cases, we simply may not be able to provide the service requested by you if we do not collect and process your personal information.
We collect and process Personal Data you submit when you voluntarily create an account on our website for the purpose of shopping with us and/or receive the latest news about our products.
We collect and process Personal Data when you when you make a purchase in store. You may be asked to choose which information you want to receive from us.
We shall not be held responsible for any unauthorized use of Personal Data except to the extent that we are required to accept such responsibility under the applicable law.
In any case, we will only collect and process your Personal Data on the basis that you have authorized us to do so and that you are a customer, a past customer or a prospective customer of SJF.
Personal Data provided by you or collected via our website, in store or otherwise will be used for the following purposes and legitimate interests pursued by SJF:
- To register your account and maintain it
- To administer our website
- To keep you informed about our products and SJF
- To process orders, purchases, refunds, payments and other transactions
- To contact you regarding your order
- To respond to your customer service inquiries
- To provide you with information about our products and/or events (if you asked us to do so)
- To notify you of any changes to the site or our goods or services
- To analyze and monitor our customers pattern so that we can improve our products
- To help us tailor our offerings to your shopping preferences to enable an enhanced customer experience
- To allow the proper functioning of our website and improve our site and products
- To maintain the accuracy of our records
What information do we collect and how will we use it?
In most cases, you may choose to give us and we will collect personal details such as your name, email address, billing address and telephone number.
You may choose to share more information with us (ie birthday, gender, preferences…) when you register an account on line. The type and level of information requested/shared will depend on the services you use (for example, whether you are simply browsing the website, making a purchase online or making a purchase in store).
In addition, once you have created an account online, we will collect and process the following information:
- Cumulative amount spent and purchase history
- Credit card/payment information
- Emails Received
- Email Response Rates e.g. Opens, Clicks
- Average purchase order with quantity and value
- Last order
- Device used e.g. Phone, Tablet, Desktop
- Last category browsed
- Last session date online
- Amount of time spent online during last session
- Products browsed in last session
- Last Abandon Cart date and price
- Last Abandoned Categories
- Last Purchase Date
- Last Purchase category
- Last Purchase total price
- Last Return
We will, at all times, comply with the requirements of Data Protection Act 1998 and any subsequent legislation to ensure that the personal information you give us is kept up to date is appropriately secure and processed fairly and lawfully.
When permitted by applicable laws or with your consent, we may use your information to personalize our communication with you and make your shopping experience with us more relevant to you.
Your device and location
We collect information about the device you are using to connect to our website, this includes the type of device you use and information about the internet browser you use and if this is allowed by your device your location.
How do I access/amend/erase information held by SJF about me?
If you have created an online account with us, we encourage you to access, rectify and amend your Personal Data as you may wish from time to time.
If you have given your details on our website, you have the right to know what Personal Data we hold about you, to amend/update the Personal Data we hold about you or to erase the Personal Data we hold about you in all circumstances permitted by applicable laws.
How can I erase/amend my account?
If you would like to amend/erase the information we have in your customer account please let us know by contacting SJF Customer Care at email@example.com.
By law, we may have to keep some of the information stored. We will inform you accordingly.
SJF takes your privacy very seriously and has also the duty to keep your Personal Data updated and secure. If you ask us to provide the information we hold about you, the law requires us to check your identity by all reasonable means. Depending on the level of details you would like to obtain, we will ask you a copy of your passport and /or driving licence and/or utility bills to check your identity.
We will not take the risk to pass on details about you to someone else other than you.
You can make a request by emailing SJF Customer Care at firstname.lastname@example.org.
How do I unsubscribe from the SJF newsletter?
If you have registered to receive email updates from us, and you no longer wish to receive these, you can remove your email address from our list at any time. All email newsletters sent to you will contain an easy automated unsubscribe link at the bottom and you can opt-out by simply following the instructions.
If you have any problems opting-out from the SJF newsletter, please contact SJF Customer Care at email@example.com.
Other people who might use your information
In certain circumstances we may share your information with companies within the SJF Group.
In the event of a sale, transfer, reorganization or other disposal of Bold Light Enterprises, LLC, in whole or in part, your details may form part of the transferred business assets and as such may be shared with our advisors and any prospective purchasers and their advisors.
We might also share your information with external service providers who perform functions on our behalf such as payment processing, carriage of goods, credit checks, debt collection, data management, fidelity program or carrying out promotional services. We will only provide these companies with the information which they need to carry out their services on our behalf and they will not be permitted to use the information for other purposes.
They will only be allowed to use your information in the way in which we instruct them and as permitted by the Data Protection Act 1998 or any subsequent legislation. You also acknowledge and agree that in certain circumstances we may be obliged to disclose personal information relating to you to third parties, for example, in order to conform to any requirements of law.
Third Party Links
Social Media Widgets
Security and Retention
We take commercially reasonable steps to help protect Personal Information from loss, misuse, unauthorized access, disclosure, alteration and destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from a Site may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail. Please keep this in mind when disclosing any Personal Information to us or to any other party via the Internet. The security of your Personal Information is important to us. When you enter sensitive information (such as a credit card number) on our order forms or login credentials (such as username and password) on our platform login, we encrypt the transmission of that information. Your Personal Information will be stored in the United States and will be subject to laws applicable in that country. If you have any questions about security on our Sites, you can contact us at firstname.lastname@example.org. We may retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes and enforce our agreements. If we learn of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Sites or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of the Sites. We may post a notice on the Sites if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.
Visitors under 13 years of age are not permitted to use and/or submit their Personal Information at any Site. We do not knowingly solicit or collect information from visitors under 13 years of age. If you are under 13 years of age, please do not submit any information to us. In the event that we learn that a person under the age of 13 has provided us with personal information, we will delete such personal information. We encourage parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children.
Disputes, Agreement to Arbitrate, and Choice of Law
Notice shall be sent:
to SJF at:
Bold Light Enterprises, LLC d/b/a Sir John's Fashions
120 E FM 544, Ste 72-141
Murphy, TX 75094
to you at:
your last-used billing address or the billing and/or shipping address in your online profile
Both you and SJF agree that this dispute resolution procedure is a condition precedent that must be satisfied before initiating any litigation or filing any claim against the other party. IF ANY DISPUTE CANNOT BE RESOLVED BY THE ABOVE DISPUTE RESOLUTION PROCEDURE, YOU AGREE THAT THE SOLE AND EXCLUSIVE JURISDICTION FOR SUCH DISPUTE WILL BE DECIDED BY BINDING ARBITRATION ON AN INDIVIDUAL BASIS. ARBITRATION ON AN INDIVIDUAL BASIS MEANS THAT YOU WILL NOT HAVE, AND YOU WAIVE, THE RIGHT FOR A JUDGE OR JURY TO DECIDE YOUR CLAIMS, AND THAT YOU MAY NOT PROCEED IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE CAPACITY. Other rights that you and we would have in court will not be available or will be more limited in arbitration, including discovery and appeal rights. All such Disputes shall be exclusively submitted to JAMS (www.jamsadr.com) for binding arbitration under its rules then in effect before one arbitrator to be mutually agreed upon by both parties.
Cookies and use of SJF website
If you do not want to accept cookies, this policy will also explain to you how you can change your settings to avoid them. However we can’t guarantee that all part of our website will function properly if certain cookies are not accepted.
Cookies that are strictly necessary for the operation of the website
Some of the cookies we use are essential for parts of the Website to operate and are already set. These are strictly necessary for the sale of products requested by you and without them SJF’s website cannot operate as intended.
Other uses of cookies (where you have consented to such use)
These cookies allow the tracking and analysis of users’ website performance. They allow website operators to count the number of visitors and to see how visitors navigate inside the website. This helps to improve the way a website works, for example, by ensuring that users find what they are looking for easily.
These cookies help us to compile anonymous, aggregated statistics that allow us to understand how users use our Website and to help us improve the structure of our Website (we cannot identify you personally in this way).
These are used to recognize website users when they return to a website. This enables website operators to personalize content for users and remember their preferences. These cookies help us recognize you as a unique visitor when you return to our Website and to allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same advertisements repeatedly; speed up searches; and/or within research surveys, to ensure you are not invited to complete a questionnaire too often or after you have already done so.
These cookies record visits to websites, the pages users visit and the links they follow. This information is used to make websites and the advertising displayed on them more relevant to users’ interests. Information gathered by these cookies may be shared with third parties for the same purposes.
For your full information here is the list of cookies we use with detailed explanation on the purpose of each cookie:
|Third Party||Used for||Type of Cookie||More information and how to opt out|
|MailChimp||Email/ Newsletter platform||This cookie provides anonymized data to allow us to understand visitor behaviour, customer profiling and newsletter performance. We use this technology to remind you later that you have items in your shopping basket, to track the effectiveness of our email campaigns and how recipients interact with the content in those campaigns and provide recommendations for products you may be interested in based on items you have browsed.||https://mailchimp.com/legal/privacy/|
|Facebook & Instagram||Social advertising||This cookie allows us to target the advertising we do on Facebook and Instagram more effectively by utilizing user data held by Facebook.||https://developers.facebook.com/|
|Social advertising||This cookie allows us to target the advertising we do on Facebook and Instagram more effectively by utilizing user data held by Pinterest.||https://policy.pinterest.com/en/privacy-policy|
|Google Analytics||Website behavior & acquisition detail||This cookie provides anonymized data to allow us to understand our website's visitor behavior and the performance of the marketing acquisition channels used to attract users to our website.||https://support.google.com/|
|AdWords||Paid Search advertising||This cookie facilitates post-visit messaging to drive return visits.||https://support.google.com/|
|HotJar||Website behavior||This cookie provides anonymized data to allow us to understand our website's user behavior and our channel acquisition marketing performance.||https://www.hotjar.com/privacy|
|Swell||Rewards & referral program||Swell allows us to administer rewards and track orders which come to us from our affiliate marketing partners.||https://www.swellrewards.com/terms-of-service|
|Gobot||We use third-party analytics services to help understand your usage of our services. In particular, we provide a limited amount of your information (such as your email address and sign-up date) to Gobot LLC (“Gobot”) and utilize Gobot as a medium for communications, either through email, or through messages within our product(s). We may also use Gobot to collect data for analytics purposes when you visit our website or use our product. Gobot analyzes your use of our website and/or product and tracks our relationship so that we can improve our service to you. As part of our service agreements, Gobot collects publicly available contact and social information related to you, such as your email address, gender, company, job title, photos, website URLs, social network handles and physical addresses, to enhance your user experience.||For more information on the privacy practices of Gobot, please visit https://www.getgobot.com/privacy. Gobot’s services are governed by Gobot’s terms and conditions of use which can be found at https://www.getgobot.com/terms-and-conditions. If you would like to opt out of having this information collected by or submitted to Gobot, please contact us.|
We may use Adobe Flash Player to display video or image content. It may not possible to block or restrict flash cookies using your browser settings. However information on how to control flash player privacy and security settings is available from the Adobe website at: http://www.adobe.com/products/flashplayer/security
Updated: These terms are effective as of 9/6/2018.